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Mature Market Solutions offers the following products, services and solutions. This list is not exhaustive. It includes the services commonly requested by clients -
Marketing & Sales Audits
Mature Market Solutions has a diagnostic audit product it uses to measure all aspects of sales and marketing performance. Exclusive to MMS, this performance indicator has been utilized to identify numerous performance issues, including: staffing needs; performance drivers; product positioning and pricing programs; competitor’s market advantage; sales converters; lead generation opportunities; customer service needs; training needs; and much more. Back to Top
Brand Development
MMS has created new identities, mission statements and core values for companies and individual products; brand expansion strategies to accommodate product variation in growing companies; brand modification for companies divesting of certain product types; hybrid identities for merged/acquired companies; and brand repositioning for underperforming/troubled products.
“At the heart of good branding is a clear, concise message that resonates with target audiences. It is pervasive throughout companies and organizations and is used as a 'filter' for decision making on many levels.” K. Erickson Back to Top
Communications – Tool Development & Crisis Plans
MMS has developed communications tools for variety of companies and products – from small companies with small products in rural markets to large companies with multi-level campuses in metropolitan markets – for a variety of target audiences. Over the years, we have had the pleasure of creating collateral systems, brochures, promotional materials, concept tools, media pitch programs, to name a few.
Integral to achieving and maintaining a good reputation is a comprehensive crisis communications plan. MMS has developed and implemented crisis communications plans for large and small companies. These plans have successfully navigated companies through many major crises. Back to Top
Lead Generation Programs
Unfortunately, many companies spend millions of dollars on ineffective lead generating activities. Reason being is that they don’t understand who their customer is or where to reach them. MMS has created and implemented hundreds of successful lead generation programs for a variety of target audiences. MMS conducts the background work necessary to reach the customer, then creates an effective, cost efficient means of reaching them. Back to Top
Pricing Programs
MMS has a proven track record for developing highly effective pricing programs for a variety of products, signature and ancillary programs - from competitive pricing for new products, to re-pricing for repositioned products to promotional pricing programs and premium pricing strategies. Our exclusive price/value association tool gets to the heart of the pricing issue and gives clear direction on the pricing opportunity. Back to Top
Systems Design
Whether manual, automated or a combination thereof, MMS has designed several highly effective reporting, tracking and database management systems for individual properties, small and large companies. We have also assisted companies in the selection of client tracking and marketing software, customization and training.
“Marketing & Sales are a numbers game – you must have certain volume of leads, tours, customer contacts, etc. to achieve your sales quotas. Obtaining reliable data to make sound business decisions is key.” K. Erickson
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Infrastructure Development
As companies change and/or grow, designing a buoyant marketing and sales structure to anticipate these changes is key to the company’s success. MMS had developed marketing and sales infrastructures for product and field management, database management, agency services, market research and web site support. Back to Top
Sales & Marketing Presentations/Trainings
MMS has developed multiple training systems for staff and management level personnel, including sales, marketing, customer service and database use/management. These training systems were designed for large companies with multiple product lines and smaller companies with single product lines. We develop and implement measurement tools in parallel with the training systems to ensure that the training is effective. Companies and organizations have hired Mature Market Solutions for keynote speaking engagements as well as half/day presentations on various aspects of sales and marketing. We are happy to customize presentation to meet your group’s needs. Back to Top
Talent Selection & Support
“You can hire the right people for the job but you cannot optimize their effectiveness unless you give them the right tools to get the job done.” K. Erickson
Over the years Mature Market Solutions has hired thousands of sales and marketing personnel at all levels of organizations and companies. We understand how to attract and drive performance from sales and marketing personnel. Recruiting and retaining talent requires a “tool kit” that includes, clear job expectations, effective training and performance based compensation. MMS can assist you with talent selection for sales & marketing management level personnel, training, mentoring, coaching and interim executive support. Back to Top
Capitalize Underperforming Products
Throwing resources at a problem is a time honored strategy that rarely works. MMS has extensive experience dealing with underperforming products and getting results. The key to success is having a performance based diagnostic process that is customizable to the client’s needs. MMS utilizes such a process to identify key performance factors and turnaround strategies; from which an action plan can be developed. Back to Top
Web Site Design & Optimization
The internet has become a very powerful tool for the mature market. Knowing what to communicate and maximizing your organic placement as well as traffic drivers are key to your success on the information highway. MMS can create an effective web sales tool for you and a strategy to optimize lead generation to your site. Back to Top
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